SKULL JEANS

Skull Jeans has a certain mystique. There’s not much information about its founder or the brand. His name is Yamazaki Hiroshi and he launched Skull in 1997.

We know he’s a Beatles lover, musician and surfer. We know he started with leather and jewelry. We know his first company was called Fab Four, and then Alchemist - because he believes fashion can be turned into money.

The “flasher” patch on the pocket was designed by the renowned San Francisco tattoo artist Ed Hardy.

The brand motto is Memento Mori, which is the artistic reminder of the inevitability of death, and salvation of the soul in the afterlife. No surprise it’s called Skull.

The quality is undeniable. Attention to detail is unsurpassed.

And Skull is a story unto itself.